Privacy

What this site collects

What you type into the request form, and a record of how you found the site. There is no account to create and no login, I do not sell anything to anyone, and I do not build a profile about you.

The form asks for your name, contact details, the property, and the kind of assignment you need. Some of those answers are sensitive by their nature: a divorce, a death, a bankruptcy, or active litigation.

The cookies this site sets

This site sets three of its own cookies. They do one job, which is to remember how you got here, so I can tell which listings, pages and links actually bring people. They are first party, which means they are readable only by go2appraiser.com. No advertising network can read them, and they do not follow you to any other site.

The first one records the visit that first brought you here and is written once. The second records your most recent arrival from somewhere else, and coming back directly does not overwrite it. Both hold the same short record: any campaign tags on the link you followed, the ad click code if you arrived from an ad, the website you came from, the first page you opened, and the date. Both last 90 days. The third one counts how many pages you look at in a single visit, and your browser clears it when you close it.

If you arrived from an ad, the ad click code is kept in full rather than as a note that an ad was used, because that code is the only thing that can match a click in an ad account to a request. It is sent with your form and then dropped: the reference record described below never holds it, and the email I receive names the ad system only, never the code itself.

When you send the form, that record goes with it, so I can see which listings and pages are working. If your browser blocks cookies, the same record is kept in your browser's own storage instead. If that is blocked too, nothing is remembered and your request simply arrives without a source attached, which costs you nothing.

Google Analytics

This site uses Google Analytics to count what visitors do: pages viewed, taps on the phone number and the email address, clicks on the request button and on links that leave the site, how far down a page people read, and requests that were sent successfully. Google Analytics sets its own first-party cookies to tell one visit from the next.

Those counts never include anything you type into the form. Not your name, not the property, not your notes. A counted request tells me only that one was sent, from which page, which assignment type was chosen, and how that visitor found the site.

Advertising storage and ad personalization are switched off in the tag, so nothing measured here is handed to an advertising audience. If you would rather not be counted at all, any browser setting or extension that blocks Google Analytics will stop it, and nothing on this site stops working without it.

The record kept for each request

This website keeps a count of requests by source, and a reference number for each request with its date, assignment type, source, and the answer you chose for how you heard about me. Those reference records are deleted after 400 days. None of it includes your name, contact details, the property, your notes, anything else you typed, your IP address, or an ad click code. Tapping the phone number or the email address adds one to a count, and nothing else.

That record exists so the question of whether this site is earning its keep can be answered with a number instead of a guess. It is deliberately built so the answer can be given without anyone reading a single inquiry.

Where a submission goes

It comes straight to me by email, and it is not stored by this website. There is no database behind this site holding your submission, and no third-party form service keeping a copy. The only records kept are the counts and the reference number described above, and none of them hold anything you typed.

That is a deliberate design choice rather than an oversight. What you write reaches my mailbox and stops there, and the way to be able to say that plainly is to not keep it anywhere else.

How long it is kept, and how to have it deleted

Once a submission reaches my mailbox it lives there like any other email. If you do not become a client, ask and I will delete it.

If you do become a client, the assignment file is governed by the record-keeping rule below rather than by this policy.

Why an appraiser's obligation goes further

The Uniform Standards of Professional Appraisal Practice impose a confidentiality obligation on an appraiser that is stricter than an ordinary privacy policy. Assignment results and client identity are confidential, and they stay confidential after the assignment ends.

It is also why no photograph from an actual assignment appears anywhere on this site. A photograph of a subject property can identify both the client and the assignment.

Record keeping

Where an assignment is performed, the workfile is retained for at least five years, and longer where a matter is pending. That is a professional requirement and it is not something a client can waive.

Contact

Questions about any of this come to me directly, at the address in the footer.